Engine Management Essay

Engine Management System ensure that engines run cleanly and efficiently in a wide variety of conditions, they are for the most part reliable and require little or no maintenance. Two basic functions performed by an EMS: (1) to meter fuel to the engine in the right quantity and (2) to provide a spark at the right time. An EMS is a self contained custom built computer which controls the running of an engine by monitoring the engine speed, load and temperature and providing the ignition spark at the right time for the prevailing conditions and metering the fuel to the engine in the exact quantity required. There are two discrete subsystems in operation within the EMS The fuel or injection system and The ignition system. When the engine is running its requirements for fuel and ignition timing will vary according to certain engine conditions, the main two being engine speed and engine load. This Map injection gives the appropriate fuel or timing setting for each possible speed and load condition. There will normally be a map for the injector timings (fuel map) and a separate map for the ignition timing settings (ignition map) within the EMS. Each map has entries for a pre-determined range of engine speeds (called speed sites) and a predetermined range of engine load conditions (called load sites), which generally indicate how far open the throttle is. The EMS knows the engine speed (derived from the crank sensor or distributor pickup) and the engine load (from the Throttle Position Sensor or airflow meter) and will use these two values to ‘look-up’ the appropriate fuel and timing settings in each map. If the current engine telemetry falls between the sites in the map then the value is interpolated between the nearest two sites. Normally there will be speed sites every 500 or so RPM and 8 to 16 load sites between closed and open throttle. In the example below speed sites are spaced every 1000-RPM and the eight load sites are numbered 0 to 7. An all-new line of V6 engines, with more horsepower, powers the 2006 Mercedes-Benz C-Class and more advanced technology than before. The luxury models feature a high-tech seven-speed automatic transmission, and the C350 Luxury sedan has the classic Mercedes balance of ride quality and handling. The line also includes sport models for those who want a sportier driving experience. Inside, the C-Class cars look and feel like a Mercedes-Benz, with firm, supportive seats and mostly high-quality materials. The C-Class delivers Mercedes engineering and safety technology, with optional all-wheel-drive that will improve traction in wet or wintry conditions. New engines for 2006 complement the substantial C-Class updates made just a year ago.   Mercedes redesigned the C-Class interior for 2005, freshened the exterior styling and further distinguished the sport models from the standard luxury sedans. A new six-speed manual transmission greatly improved shift action. New paint technology imbeds microscopic ceramic flakes in the clear coat finish, increasing its resistance to chipping and degradation over time. Aerodynamically, the C-Class cars are among the most efficient in the Mercedes-Benz family. The C-Class boasts a drag coefficient of 0.27, which helps minimize wind noise and improves fuel efficiency.   Interior Features The C-Class interior looks like the inside of a Mercedes-Benz should, and for the most part, it feels that way, too. A model re-alignment for 2006 has increased the level of luxury in the least expensive models. Fabric upholstery and manually operated seats can no longer be found in the C-Class line. The C-Class got a thorough interior re-do for the 2005 model year so the 2006 models benefit from that. The dashboard, instruments and seats were redesigned, and materials were revised throughout. The instrument cluster now features four gauges, with a chromed-ringed tachometer and speedometer of identical size sitting front and center. To the left and right of these are smaller fuel and temperature gauges. In the middle sits an LCD display with various system and trip functions. Fashioned in the mold of the larger Mercedes E-Class, the instrument cluster is deeply hooded and virtually eliminates glare on the dials. The backlit script is clear and easy to read. Audio controls are now located in what we consider the optimal spot: above the climate control switches, which sit at the bottom of the stack. Both audio and climate knobs are large and easy to locate. The switchgear is, for the most part, easy to use and understand. The stalk controls have a beefy feel with positive detents. Redundant buttons on the steering wheel let the driver operate the audio and telephone functions without removing a hand from the wheel. Lighting inside is effective, with good illumination for entry in the dark and excellent map lights for reading. The C-Class glove box is a good size, unless you order the CD changer, in which case you lose most of its storage space. In general, the C-Class sedans are trimmed with good-quality interior materials. Driving Impressions The 2006 Mercedes-Benz C-Class sedans have been improved across the board, thanks to a new family of V6 engines. The least powerful of the new C-Class engines, the 2.5-liter V6 in the C230 Sport sedan, rated at 201 horsepower, offers more power than the supercharged four-cylinder engine it replaces. As important, it is far smoother at all speeds and generally, fewer courses in feel, sound or the amount of vibration it generates. The 228-hp 3.0-liter V6 in the C280 Luxury sedan is much more powerful and satisfying than the anemic 2.6-liter V6 in the 2005 C240 (previously the best selling C-Class). Even the biggest V6, which was our favorite engine on the 2005 models, is much better for 2006. The 3.5-liter V6 in the C350 generates 268 horsepower, 20 percent more than the 3.2 in the 2005 C320, which improves acceleration performance considerably. Matched with either the six-speed manual or the high-tech seven-speed automatic, the new engine makes the C350 more responsive than the 2005 C320. The 3.5-liter V6 has fully variable valve timing to deliver an impressive amount of torque from idle all the way to the red line. The C350 responds more immediately than the C320, no matter how fast it is already traveling when the driver presses the accelerator. The new engine is also noticeably smoother, particularly at high rpm. In addition, thanks the seven-speed automatic, the improved performance comes without a corresponding decrease in fuel mileage. All of the C-Class cars offer nice steering, effective brakes and a good balance between ride and handling. Before choosing between a Luxury or Sport model, C-Class buyers should carefully consider whether a smooth ride or sharper handling is preferred because the trade-off between comfort and response changes with the model. The Sport models are more firmly sprung than the standard Luxury models. All C-Class models are quiet inside, even when blasting along at 80 mph. These sedans are aerodynamically slippery cars, and very little wind noise penetrates the cabin. As mentioned, the C-Class offers a choice of transmissions. The seven-speed automatic that comes on the C280 and C350 Luxury sedans is superior to five-speed automatics that come on most cars (to say nothing of an old-fashioned four-speed automatic). With more gears, it offers better acceleration performance and responsiveness around town as well as enhanced fuel efficiency. Gear changes are barely noticeable in normal driving, especially in the higher gears. This transmission allows significantly quicker acceleration for highway passing situations, and it does not have to go through every gear. Step on the gas and the transmission will skip down to the appropriate gear, switching from seventh to fifth, for example, and from there directly to third, meaning two downshifts instead of four. As for the manual transmission, Mercedes has lowered the ratio for first gear for quicker acceleration off the line, but kept an overdrive sixth gear for quiet, low-rev highway cruising and better fuel economy. More important, the old cable-operated shift mechanism has been replaced by a solid, direct rod. The result is easier, quicker and more precise shifting, and the improved action contributes greatly to a more rewarding, engaging driving experience. Shift effort is low, and the gears are easier to hit. For manual fans, we can heartily recommend the C230 Sport sedan. If you prefer an automatic but want a Sport model, we encourage you to step up to the C350 Sport sedan with the optional automatic. The optional 4MATIC all-wheel-drive system delivers power to all four wheels. It is fully automatic and on all the time, so there are no buttons to push and no special knowledge is needed; just drive the car. The system uses electronic traction control to vary torque each of the four wheels, diverting power to the tires with the best grip. Even if three wheels lose traction, 4MATIC can direct power to the one remaining tire with grip. The result is better stability and improved handling in slippery conditions, with a greatly reduced chance of being stuck. 4MATIC does dampen engine response and slow acceleration slightly, and lowers fuel mileage a bit. However, for those who drive through harsh winters, all-wheel drive is worth it. All-wheel-drive sedans such as the C-Class are proof that you do not need an SUV to confidently handle rough weather. In fact, a car tends to handle better in icy conditions than a truck. We consider all-wheel drive a valuable asset in the rainy Northwest or for the harsh winters of the Midwest and Northeast, and 4MATIC is priced much lower on the C-Class models than it is on other Mercedes models. Braking is excellent. Every C-Class model has good-sized brake rotors, and the Sport sedans feature cross-drilled rotors in front for better resistance to fade. (Braking effectiveness fades away as brakes get hot from repeated hard use.) All C-Class cars come with Electronic Brake-force Distribution (EBD) and Brake Assist. EBD can reduce stopping distances and improve stability when braking by distributing brake pressure between the front and rear wheels, giving more to the tires that are gripping best. Break Assist senses a panic-braking situation and helps ensure full braking force even if the driver makes the mistake of relaxing pressure on the brake pedal. The net effect is short, no-fuss stopping. In everyday use, the C-Class brakes are progressive in pedal feel. The C55 AMG might be the most impressive C-Class yet. It is a sports sedan in the extreme sense, capable of amazing acceleration, and handling and braking on par with exotic sports cars. It is capable of accelerating from 0 to 60 mph in an exotic-grade 4.9 seconds, according to Mercedes. The old C32 was super quick, too, but the C55 is less crude and more refined. Its big V8 engine is smoother, more tractable and less intrusive when a driver is cruising the freeway or just trundling along, and its deep, V8 exhaust note better suits the sportiest C-Class of all. How to maintain the engine of a car If we will take one look, why cars break down? We can see several things. Sometimes cars start having problems after accidents. Sometimes it may be a factory defect or design flaw. Heavy conditions like, for example, driving only short trips without letting the engine to warm up fully also make the engine life shorter. Corrosion is another factor – for example, park the car for a few months in place with high humidity and later it will probably have more problems than the vehicle driven all this time on daily basis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the most reasons for a car to break down is maintenance. There are important remainders to maintain the car in good shape. A regular oil change may keep engine running, avoid overheating the engine, changing spark plug, air filter, timing belt and other items from maintenance schedule may save from money. Fixing a small problem will avoid a serious damage in your car. Engine Oil Change Regular oil change is very important in maintaining a car. Engine oil has limited life – after a certain point, it starts losing lubricating qualities and carbonizes. Once it happens, the engine is contaminated with carbon deposits or sludge that significantly shorten engine’s life. When you change oil at or before manufacturer suggested interval, you change the oil before this â€Å"carbonizing† point, engine remains clean and once refilled with new oil ready to work hard again. If the engine oil has not been changed for long, carbon deposits start clogging the oil pick-up screen decreasing oil supply and increasing friction. Through the engine ventilation system the same carbon, deposits build up inside the throttle body and EGR system causing rough idle and possible check engine light. Compression decreases and engine start wearing much faster. If you do not remember when you changed the oil in your car last time – just check the oil on the dipstick. Moreover, every time you change the oil, the oil filter should be replaced as well. For correct oil type, engine oil capacity, maintenance schedule, etc. check your car owner’s manual or find car technical information. B.  Ã‚  Ã‚  Ã‚   Checking the engine oil Check the engine oil at least once a month or even more if the car has a mileage. Driving with extremely low oil level (less than min.) or with low oil pressure warning lamp on may cause serious engine damage. Have your engine be inspected as soon as possible if the oil pressure gauge indicates extremely low oil pressure. Always use the appropriate engine oil type. Change the oil if you notice that the color is black. Check your parking space for leaks. If you find any, fix it before it results in more serious vehicle problem Concerning the type of oil that you will use there are a comparison with synthetic oil and conventional mineral oil. The advantage of synthetic oil is that it can withstand higher temperature and can work longer without losing its lubricating qualities. It does not get thicker at below-zero temperatures providing good engine lubrication at a cold start. However, since it is more â€Å"thinner† a high-mileage engine filled with synthetic oil will more likely to develop leaks and you will more likely to hear lifters tapping noise at a start. Therefore, If you have low mileage or turbo engine and driving under heavy conditions such as high temperature, excessive load, long intervals without an oil change, etc., or simply want to provide extra protection for your engine, synthetic oil may be a good solution. Nevertheless, I do not think it is worth to use synthetic oil in high-mileage engines – thicker mineral oil will provide better protection as long as you change it regularly. C.  Ã‚  Ã‚  Ã‚   Engine cooling system Engine overheating causes serious engine damage. In order to avoid the engine overheating: Check the coolant level periodically. It should be at least at the â€Å"min† mark in the coolant reservoir. If it is lower, add the coolant bringing the level to the â€Å"max† mark. Avoid coolant leak it may cause an engine overheating. The engine temperature start rising higher than the normal, have your engine inspected. Check the front of the radiator – sometimes it may be obstructed with leaves or dust. It is one of the possible reasons for the overheating. Never open the radiator or the coolant overflow reservoir when engine is hot! Tune –up, Timing Belt, Fuel Injector flush There are certain vehicle components that need periodical replacement such as: The fuel filter-dirty fuel filter may cause engine stalling and loss of engine power. Air filter –dirty air filter causes loss of engine power, increased fuel consumption, airflow sensor failure, etc. Engine coolant – old engine coolant loses its anti-corrosive and other characteristics and may cause water pump to fail. Spark plugs – simply spark plugs replacement can significantly improve the engine performance. Timing belt – timing belt failure may cause serious engine damage, especially if it’s diesel engine. Battery The battery filled with harmful acid solution and can produce explosive gases. Handling a battery be careful and always use protective glasses and gloves. Do not use open fire, smoke, or create a spark near battery. Most of batteries nowadays are maintenance free. All you check is battery terminals that should not be loose or corroded. Corroded battery terminals will cause all kind of problem: blinking instrument lights, low charge, no-start, dim headlights, check engine and ABS malfunction light etc. If you see any acid leaks, cracks or any other damage – replace the battery. Acid leaking from the battery destroys everything underneath. If there is any problems with your engine, such as irregular noise or smell, or performance problems, leaks or smoke, or â€Å"check engine† light is on, etc., have your car inspected with a mechanic. It is always better to fix any small problem right away before they can cause engine damage. Be aware, some mechanics will try to scare you because they always want to sell you more job than your car really needs, so always ask to explain everything, to show you what exactly is wrong and why. For vehicles with turbocharger, the Turbocharger serves to pump more air into the engine boosting engine power without increasing the engine volume. This turbo charger works at a very high temperature that why it requires a quality engine oil. Low quality, or old contaminated oil can be easily cooked under high temperature in the turbocharger causing it to fail. Here are some considerations: 1.  Ã‚  Ã‚  Ã‚  Ã‚   If it is not against manufacturer recommendations, use synthetic oil, or at least be very accurate with regular oil changes. 2.  Ã‚  Ã‚  Ã‚  Ã‚   When you stop the car after hard driving (speeding, accelerating, etc.) do not shut the engine off right away, let it idle for a while to cool down the turbocharger. 3.  Ã‚  Ã‚  Ã‚  Ã‚   Very long uphill driving under constant load may also cause turbo to overheat, try to avoid it if possible. There are few tips on how to improve the emission test result. 1.  Ã‚  Ã‚  Ã‚  Ã‚   Change oil before testing. For old or high mileage car using thicker oil may help. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Change spark plugs and air filter if it was a while ago since you have changed them last time. Complete tune-up may be an option for older cars. 3.  Ã‚  Ã‚  Ã‚  Ã‚   Flushing the fuel injectors usually help. Before conducting the test you must check and adjust the tire pressure, fill the car with premium gas. Take a car for a spin on a freeway – it helps to clean spark plugs and catalytic converter and make sure, the engine is fully warmed up before test. If you have check engine light on, exhaust leaks, broken gas cap, or any other problem with vehicle emission system it needs to be repaired before the test – all those items will be inspected during the emission test. Reference: Samarins.com ;Illustrated guide to car buyers and owners. (2006)â€Å"Few tips on engine maintenance† http://www.samarins.com/maintenance/engmain.html Aol.com (2006); â€Å"Engine Management†. http://members.aol.com/dvandrews/ems.htm#topics Auto Mall USA (2006) â€Å" Mercedes Benz C-Class† http://www.automallusa.net/1996/mercedes-benz/e-class/reviews.html Horst Bauer   (2004)â€Å"Diesel Engine Management† Robert Bosch GmbH p.9 Horst Bauer (2004)â€Å"Gasoline Engine Management† Robert Bosch GmbH p.9 Hutchinson Education. (2004) †Fundamentals of Automotive Electronics â€Å" V. A. W. Hillier 1987,1996

Comparatve Essay on the Fat Black Womans Poems, Sula and Wide Sargasso Sea Essay

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Social Psychology Essay Example | Topics and Well Written Essays - 1000 words - 1

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Psychology and clinical psychology Essay Example for Free

Psychology and clinical psychology Essay Abnormal psychology and clinical psychology deals with the disorders of mental health. Anxiety disorders, cognitive disorders, depressive disorders, communication disorders, disruptive behavior disorders, mood disorders and personality disorders. All these disorders are abnormal which are reflections of a very serious and concerned situation. Q. 1. What happened to one’s mind when one is woken-up by a strange or scaring noise? Ans: A normal person whose sleep is disturbed by a scary or a strange noise, wakes up with in a disordered mood. First of all a good night sleep is disturbed and mind starts thinking to find out what is wrong in the vicinity and nearly in about less than five minutes, sleepy mood disappears and instead awakens one’s mind to find out what went wrong at that moment. Men seldom feel threatened by scary noises and instead are successful in finding the realities in that situation. 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Q. 3. Does the reaction time differ when one if fully awake and awaken by strange noise or sound? How? A fully awake person immediately researches about the issue and considers necessary steps whereas for a person who awoke from sleep, reacts slowly to the problem. For instance, a brick from a construction apartment falls on a car which is parked nearby, makes a huge sound and car owner reacts immediately and files a case against contractor. The same incident takes place in the middle of the night, car owner awakes from the middle of the sleep and finds car is broken, it takes time to react and to verify the facts of incident. Therefore the reaction time varies between a person who is fully awake and the person who is awakened by strange noise. 4. How does the environment or circumstances affect our behaviors or the way of thinking? Thinking is often lead by environment that a person resides in. Thinking at home is quite relaxed, thinking in office is quite fast, thinking in a situation is quite stressful and thinking in bed is again in a relaxed mood by reading a magazine or a newspaper. The pattern of thinking differs. For instance, behavior and thinking pattern in trains and airplanes is different such that passengers are all seat-belted, relaxed and at times doze off to sleep until destinations are reached. In panic situations, pattern of behavior changes such that yelling in anxiety, scream when in danger and calling out for help and assistance are some of the abnormal behaviors that outbreak among people. 5. Is there any sort of training that you would recommend that would prepare staff mentally who might be sleeping during high cries at the middle of the night (e. g. crisis intervention or crisis management). For instance, military personnel improve their reaction time and decision making through training allowing them to be able to get ready within 5 minutes from sleep and be able to make sound judgment or decisions. How can we compare military person vs. a regular person? Training about crisis management is quite a practical approach to staff. For instance, a burglar enters apartment and is immediately caught by the residents who acted with great courage. The essential technique that can be practiced is to predict crisis and have a pre-designed plots to attack crisis or risk situation. For instance, diffusing an explosive is a technique and requires skill, similarly, to counter-attack any situation, one has to be prepared in advance going by the environment one is placed in. A military person can never afford to be in a relaxed mood whereas an analysis has to be made each time, about the positive threats that creep in from enemy or from any unlawful forces. By and large there is a huge difference between a military person’s sleep and a regular person’s sleep basing on the activity and exercise that varies between the two. A military person is constantly on a low or high degree of stress and tension whereas a regular person carries a minimum risk depending on the regular activity that is being performed as daily chore of office-going. Conclusion Everything is a matter of acceptance as to how one reacts to a situation, whether by self-management or by seeking the guidance and help of other sources. This depends on the status of mind that one has both during the awakening time and sleeping time. The degree of panic is initially high, a person always possesses enough capacity to react to the situation in order to control and handle the issue effectively. References Alan Carr Abnormal Psychology http://books. google. com/books? id=oJEeqztJbCsCpg=PR5lpg=PP1ots=oGW7hdXntJdq=abnormal+psychologyie=ISO-8859-1output=htmlsig=2LkIWZZY7o2cbp7M0bS7JRSpm7M Abnormal Psychology: An Integrative Approach By David H. Barlow, Vincent Mark Durand http://books. google. com/books? id=TFHmCOYKkgcCpg=PR11lpg=PR9dq=abnormal+psychologyie=ISO-8859-1output=htmlsig=hhIEwNgvnRWqpJN2MtNDwdut-GQ

Locker Room Talk Essay Example for Free

Locker Room Talk Essay Page 1 Locker Room Talk Ethical Case April 18, 2010 Page 2 The Locker Room Talk Ethical Case outlines a situation that is an ethical dilemma for CPA Albert Gable who has performed personal financial planning for Larry and Susan Wilson. The Wilson’s, in their discussions with Mr. Gable regarding their personal finances, mentioned that in the past they have had marriage problems but have worked through the problems and are not seeking a divorce. Gable and the Wilson’s became personal friends due to the relationship built during their personal financial planning. Mr. Gable also performs the annual audit for one of the largest banks in the town where they all live. The sample pulled for the audit at the bank included the Wilson’s loan information. While performing the audit, Mr. Gable discovers information on the Wilson’s loan that does not coincide with the information given to him during the personal financial planning. Mr. Gable is concerned and addresses the discrepancy with a loan officer but did not confide to the loan officer that he was also their personal financial planner. The loan officer confided in Mr. Gable that Mr. Wilson was setting up his business to divorce his wife without any compensation. This situation puts Albert Gable in a situation with a conflict of interests. His personal financial client is also a client of the bank where he performs the annual audit. The information the Wilson’s provided to him during their personal financial planning conflicts with the information provided on loan documentation at the bank. Albert Gable needs to determine the best course of action to take in this situation. The Stakeholders The stakeholders involved are: Page 3 1. Albert Gable As the CPA, his professional business ethics are at risk and his personal reputation is on the line. He also has a large bonus weighing on his decision. 2. Mrs. Wilson – She has the understanding that her marriage is not at risk and the financial planning is for the benefit of her and her husband for their future. 3. Mr. Wilson – If he is not being honest with his wife and is planning on divorcing her, the information that Albert has uncovered during the audit could create problems for him. . The loan officer – the loan officer that shared Mr. Wilson’s personal information with Mr. Gable. 5. The bank – the relationship Mr. Gable had with the Wilson’s as personal financial planner was not disclosed to the bank and is a conflict of interest. Course of Action The best course of action that Mr. Gable should take is to meet with the Wilson’s and explain that he cannot continue with thei r personal financial planning. He should have them seek out another financial planning firm to complete their personal financial plans. He should explain to them that he completes the annual audit for the bank and during the audit he discovered discrepancies with the loan information and the bank statements provided to him to prepare their personal finances and due to the discrepancies he feels it is necessary to remove himself as their personal planner. By removing himself as the Wilson’s personal financial planner, this eliminates the conflict of interest with the bank audit. By informing the Wilson’s they need to locate another Page 4 irm and cannot use the CPA firm he is partner with for financial planning removes all conflict business and personal and maintains business and personal ethics. Furthermore, he needs to notify the bank of the conflict with the Wilson account and that he will not be able to conduct an audit of their accounts due the relationship that was initially formed with the personal finance planning. By following the above steps he protects the clients, the bank and upholds his pro fessionalism and his business ethics. Impact to Stakeholder The deontology approach was used to determine the course of action. This approach to ethics emphasizes doing what one should do in accordance with rules, obligations and/or ethical principles of the profession. The impact of the decision could cost Mr. Gable the banks account but if he would have acknowledge upfront his knowledge of the Wilsons prior to beginning the audit on their loan documents the situation could have been diverted. He is also losing a client, the Wilson’s due to the bank audit and the review he completed of their loan documents. If he would have acknowledged to the bank and had the file removed from the audit all of this could have been avoided. Mr. Gable will need to take the time and explain to his client the Wilson’s but he needs to keep it at a professional level and not discuss what was discovered only that it is conflict of interest. Conclusion Mr. Gable used poor judgment in his decision making process and has violated the ethic rules of the accounting profession. During the audit of the bank documentation he should have immediately notified the bank of the conflict with the Wilson file. He needed to be upfront with the bank and explain the Wilson’s were also a client of his for personal financial planning Page 5 nd have the file removed from the sample audit or bring in a third party to complete the audit on the Wilson documents. The loan officer should not have shared the personal information with Mr. Gable and Mr. Gable should have ended the conversation before it began. Sharing with the Wilson’s that discrepancies were noted between bank statements and loan documentation will allow the Wilsonà ¢â‚¬â„¢s to clear up the discrepancies at the bank in regards to their accounts. Page 6 References Brooks, L. J. , 2007. Business professional ethics for directors, executives accountants (4th ed). Mason, OH: Thomas South-Western.

Unethical Advertisement in the philippines

Unethical Advertisement in the philippines From this phenomenon, advertisers seize the opportunity to maximize its profit, thus increasing competition in finding ways to captivate the attention of millions of potential consumers to buy their products. This competitive environment pressures advertisers to go beyond the tradition and find new ways to mesmerize the potential consumers. Most of the time, advertisers would sacrifice ethics along the way just to reach their goal in persuading people to buy their products. Even big companies like McDonalds are guilty of this. McDonalds would lure kids to buy their unhealthy meal of hamburgers and soft drinks by giving away free toys when kids purchase a whole meal. Advertisement like these, which crosses the boundaries of ethics, is against consumers right. Unfortunately, here in the Philippines, most consumers are not aware of their right. Unlike in America and other liberal countries where even the colossal corporations are not spared from their unjust advertisements, most Filipino consumers tend to see these unjust advertisements as a part of promotions like there is nothing wrong with seeing women posing sexually just to promote a jewelry, women and men wearing underwear only, products promising an exaggerated truth like a 360 degree damage control hair with in 7 days or even asking influential imaged celebrities to promote alcohol. Maybe the consumers are oblivious to the ethics of advertising because of the majority of the Filipino consumers cannot differentiate ethical from unethical advertisement. This research paper will hope to elucidate on the unethical advertising and the status of the consumers against such ads. It will first define the characteristics of advertising and ethics. Then proceed to the ethical boundaries advertisers cross. To support the suppositions of the research, there are statistical figures that would showcase the opinions and stands of Metro Manila Filipino consumers on the dilemma of unethical advertising. In this paper, the most observed unethical factors in the Philippines which majority, if not all, advertisements violate one way or the other is claiming unrealistic promises, using of psychological impact on potential consumers or promoting of harmful products. Advertising in its simplest characteristic is a medium of communication use to inform consumers about a product. Advertisers, agencies, the media and audiences are all part of a larger environment, influencing and being influenced by a network of forces that includes the economy, government, interest groups and society at large (Arens, 2004, p. 55). The general atmosphere created by these external elements is the advertising environment. This environment is a complex and ever-changing dynamo (OGuinn, Allen, Semenik, 2005, p. 125). It has developed from simple statements, in the start of advertising existence, to a multibillion-dollar, global industry. The growth of these industries leads to the increase of consumerism which is one factor of the development of advertising environment. The more products that are available dictate a greater need for the diversity of these products to be known, thus steps in the communication device known as advertising and the advertising practitioner (Spence, Heekeren, 2005, p. 17). This is the importance of advertising. It is the purpose of the advertiser to communicate to the consumer that a particular brand or product is the most worthy of purchase and use (Bovee, 1995). Therefore, the pressure given to the advertisers by the company is enormous. For the positive outlook, this intense pressure for the income of the advertisers brings forth creativity in capturing the interest of consumers. At its worst, it leads to advertising campaigns that not only push the boundaries of societal acceptance but also go beyond acceptable norms, thus creating ethical problems and dilemmas. These ethical dilemmas differ in every place. This is because of the vast interpretation on what ethics is. Ethics can be simply defined as a set of prescriptive rules, principles, values, and virtues of character that inform and guide interpersonal and intrapersonal conduct; that are the conduct of people toward each other and the conduct of people toward themselves (Spence, Heekeren, 2005, p. 2). If this definition taken into consideration, ethics therefore differ from the reasoning of each individual. When the common reasoning of each individual is combined, universally accepted ethical rules and principles are applied by the majority (Jhally, 1990). This is also known as the codes of ethics. The codes of ethics would help in determining if the advertisement would be considered Unethical advertising is a serious issue especially here in Metro Manila because consumers are exposed approximately more than a hundred ads a day through different medium available. In addition, most Metr o Manila consumers barely have a clue on unethical advertising. Therefore allowing such unprincipled acts of advertisers to continue that could eventually harm the society. After all, it has already been mentioned that advertising does have the power to influence each individuals decision and lifestyle and thus the whole society itself. Parent with at least one kid who is not yet of legal age In dissecting further, figure 1.1 exhibits the different segments of Metro Manila consumer awareness on unethical advertising. As shown in the figure above, only 5% of the highschool students and college students know nothing about unethical advertising. Meanwhile, 50 % and more of the single working consumer and the parent consumer recognize unethical advertising. Therefore, it could be said that teenagers below 18 years are still partly innoncent when it comes to unethical advertising. As well as, more than 50% of the population barely knows the essence of unethical advertising. The awareness rate mentioned above is not a good start for consumerism. It is the right of the consumers to be given correct, clear and reliable information (Bovee, Arens, 1986, p. 63). But without the consumers awareness of its right, advertisers can get away with most of the ethical dilemma. The ethical dilemma with commercial advertising of the consumers right to information, is that the persuasion, under the disguise of information, which not only deceptive, in addition, it can have harmful consequences both for the targeted consumers as well as for the community (Spence, Heekeren, 2005). Especially after the expansion of media, targeted consumers as well as the whole community are frequently exposed to advertisements which intensify the probability of the occurrence of the harmful consequences. Unfortunately, an ordinary consumers cannot avoid being exploited to at least a thousand ads per day (Jones, 2000). Portrayed in the figure 2.1, is the opinion of Metro Manila consumers in the array of advertisements they are exposed to everyday. As, visualized in the graph, the color violet representing 150-200 array and the color tortoise representing 200 onwards array has a total of 3 out of 56 participants enlisted in that cluster. While most of the consumer categories have colors red representing 50 -100 array and green representing 100-150 array, which sums up to a total of 41 out of 56 participants claiming to have exposed around 50-150 ads everyday to most of the individual with no discrimination. Insofar, the figure shows that the majority of the consumers assume they are exposed to at least 50 advertisements per day. A range tremendously lower than Jones (2000) claim of consumers exposure to a thousand advertisements. The cause of such claim that most consumers are exposed to a high number of advertisements is advertisers are very skillful in creating advertisements that will be in plain sight of the consumers in their everyday hassle in life, to give it an unavoidable characteristic. Consumers are so well-researched and targeted that they can be covertly seduced by a strategy that surrounds them and that infiltrates their physical and mental space, often without their realization (OGuinn, Allen, Semenik, 2005, p. 88). Hence, most Metro Manila consumers lose track of the number of advertisements they are exposed to, believing its less than 200 and not otherwise. Thus, an ordinary individual is bombarded with more artistic communication than they can handle and most of the time without their knowledge. This frequency of artistic communication existing creates a clutter which is a barrier to effective communication (Parker, 2006, p. 44). This is the reason why advertisers think outside of the box for a breakthrough possibility. In order to stay competitive in this cluttered media landscape, the architects of advertising need to be creating advertising that does not look, feel, smell or taste like the generic advertising that the new media-savvy and sophisticated consumers have become used to (Spence, Heekeren, 2005, p. 17). To achieve that goal, advertisers try to find effective channels of communication. From traditional channels of TV, radio, posters and newspapers, advertisers embrace the new medium of communication, technologies such as internet and other digital media. Although being in the third world country like Philippines, the tradi tional medium is still thriving. Represented in figure 3.1, Metro Manila consumers are exposed to different types of advertising medium frequently. As interpreted by the graph, the predominant medium that most Metro Manila consumers are exposed to is TV leading by 9 marks against billboard the 2nd dominant advertising medium. Notice that through out the different categories of consumers printed ads like posters, flyers and brochures are low. It might also the factor that billboards and TV are almost unavoidable compared to brochures and flyers. So this shows that traditional advertising communication like TV in the Philippines is still a fad. Though, new approaches like online advertisements are still progressing. These three figures that were just shown exhibit the demographics of the Metro Manila consumers in relation to advertising and its ethics. With the results shown Metro Manila consumers need some consumer rights educational background to help understand what the advertisers are getting away with. Out of the two-digit estimate of ethical issues the advertisers face, three commonly violated are unrealistic promises, use of psychological impact and promotion of harmful product (Spence, Heekeren, 2005). These ethical issues are evident almost everywhere, including the Philippines. After all, advertising addresses people primarily as consumers creating a similar advertising environment almost everywhere (Schultz, 1990, p. 28). The first and most obvious unethical line most advertisers cross without second thoughts is claiming unrealistic promises. One of the most common short-term arguments about advertising is that it is so frequently deceptive. For advertising to be effective, consumers must have confidence in it. So any kind of deception not only detracts from the complete information principle of free enterprise but also risks being self-defeating (Bovee, Arens, 1986, p. 68). A most common example seen by the majority is whitening cream; Use this product and get whiter skin in just 7 days! This whitening cream advertisement gave a promise of whiter skin in just 7 days without genuine evidence of its claim. This kind of deception may profit business firms in the short-term but create a greater harm in the long-run (Lane, Russell, 2001). For the short-term, consumers will purchase the product, but once they figured it is ineffective the purchasing will stop and the sales will go down. Advertisement does not have to be literally true, but an advertisement that is designed to deceive or mislead a consumer is a different matter (Belch, Belch, 2007, p. 224). This is the situation in which the use of puffery in advertising comes under inquiry. Puffery, which is a common practice in advertising, is not considered illegal in most countries even here in the Philippines. This is because puffery is an expression of opinion not made as a representation of a fact (Bovee, Arens, 1986, p. 57). It is the key reason why consumers have the expectation that advertising will stretch the truth rather than express the truth. Shown in figure 4.1 is the perspective of Metro Manila consumers on the categories of unethical advertising. As measured in the graph above, advertising on harmful product and exaggerated truths are ranked 1st and 2nd place as the most viewed unethical category in advertising. From a total of 56 consumers who answered the survey, 55 considered exaggerated truths as unethical and 49 considered ads on harmful products are unethical. Confirming, that most consumers, even in Metro Manila, does have the expectation that advertising will stretch the truth rather than express the truth. A dilemma such as this exists because of no legally backing against it. Stated in The Law on Obligations and Contracts under Title 2 Contracts, Chapter 2 Essential Requisites of Contracts, Section 1 Consent, Article 1340, is The usual exaggerations in trade, when the other party had an opportunity to know the facts are not in themselves fraudulent (De Leon, 2003, p. 128). Explained by De Leon (2003), it is the natural tendency for advertisers to resort to exaggerations in their attempt to make a reasonable profit of the business firm. Customers are expected to know how to take care of their concerns and to rely own independent judgment. Anyone who relies on said exaggerations does so at his own risk. So in essence, the notion of puffery refers to exaggerated claims, comments, commendations, or hyperbole for consumers to based on their own subjective views and opinions. It is generally considered to be part of the artfulness and playfulness of advertising and should not be taken serio usly by reasonably consumers (Jones, 2000, p.86). For the second ethical issue the advertisers trespass is playing mind games with the target consumers by using psychological impact on them. It has already been established that the role of advertising is to creatively show potential consumer products or services in a way that persuades them to buy or at least feel positive towards those products or services. Advertising also often seeks to persuade primarily by an appeal to sentiment rather by an appeal to intellect (Schultz, 1990, p.32). Some examples are advertisements that associate products with feelings of well-being, fun, humor, freedom, romance, glamour loved ones and such. Gigantic industries like Coca-cola, Pepsi and McDonalds could be observed using such types of ads internationally. Even though these advertisements are said to appeal the consumers intellectually and emotionally, advertising cannot create primary demand in mature product categories (OGuinn, Allen, Semenik, 2005, p. 125). This theory is also agreed upon by the Metro Manila consumers in their survey. *5 being the highest Figure 5.1 has a graph about the belief of Metro Manila consumers on how advertisements influence their decisions. As proven in the figure, there are more than 50% of the participants in the high-school category who answered 4 and 3 compared to the other categories where at least 50% of their participants answered 2 and 1. This could mean that younger participants are more influenced to ads compared to adults. Therefore advertisements appealing to intellectual are effective especially to the innocent consumers. So, in those cases, the ads are not intended as true representations of reality or as narratives that correspond to the truth, but rather as rhetorical and metaphorical evocations that are designed to appeal to the consumers emotions and aspirations for the purpose of creating positive and alluring images for the products in the minds of the consumers (Lane, Russell, 2001, p. 91). Therefore, truth could be simply not relevant in advertisements. Seventy-four percent of American consumers either strongly or somewhat strongly believe that most advertisements deliberately stretch the truth about the products they advertise, claims Jhally (1990, p. 103). This statistics would not really surprise most consumers, since advertising is a form communication that does its best to stretch the truth in order to create some profit. As communication genre, it wants you to believe and dispel belief in the same breath (Burton, Purvis, 1991, p. 23). The last line advertisers cross to earn millions, is accepting assignments in which harmful products are to be advertised. In particular, advertising for alcohol and tobacco products have been a controversy in most countries claiming to encourage consumers to use unhealthy products. Some countries, such as Canada, Finland and Philippines, have completely banned cigarette companies from advertising their product. While other countries, such as United States and Australia are very successful in anti smoking campaigns in which cigarette advertising is not entirely banned but all public places are banned from smoking (Arens, 2004). The government does possess the right to intercede, when it believes it needs to, in order to restore a health environment for the majority. In most advertising environments, administrators have embraced what they label a self-regulatory model, in effect establishing a situation in which the industry or profession is doing the regulating with varying degrees o f contribution from other stakeholders, including the government (Burton, Purvis,1991, p. 12). In the Philippines, the government, employing Burton, Purvis self-regulatory model, utilized its power in banning cigarette advertisements. Such action is required by the government, the reduction if not absolute elimination, for the benefit of the majority in the society. Exhibited in figure 6.1 are the responses Metro Manila consumers on government banning cigarette companies to advertise. As, portrayed above, around 55% do agree that cigarette companies should be banned in advertising. While around 5% disagree with the majority. The irony is in figure 4.1 49 out of 56 believes that it is unethical for advertisers to advertise harmful products while in this figure only 32 out of 56 believes that cigarette ads should be banned. Advertisements such as these should be effectively self-regulated. Effective self-regulation calls for the development of a commitment to the wider community, no just to a business firms consumers. In this regard, a process of consultation between industry, consumers and government is established as each has a role to play to make the system work (Belch, Belch, 2007, p. 89). Government offers a public policy perspective, whereas business firms offer the alternative view to a regulatory environment (Burton, Purvis,1991). Consumers input are just as important in order to maintain relevance and confidence in the system. Especially now, where the advertising industry gets intense in competing for consumers limited resource of time by seizing their attention to withhold interest in the advertised product, ignoring the moral obligation they have as advertisers to the consumers. Therefore, in this immense competition there is a chance that most, if not all, advertisements have already cro ss the border of ethics. This research paper has discussed on unethical advertising in the Philippines. Unfortunately, in-depth discussion on the Filipino consumers perspective on ethics, advertising strategies and theories practiced in the Philippines and rules and issues of unethical advertising present in the Philippines has not been fulfilled. This is because of the very few past researches done in this topic. The lack of sources on Filipino consumers perspective of ethics gave need of conducting surveys, which results are shown in the figures presented in this paper. However, the sampled used in the survey is not big enough giving a possibility on a significant error percentage. In addition, the survey has not been conducted throughout Metro Manila, the heart of Philippines commerce, but just a part of Metro Manila. So the survey reference is not enough for more in-depth discussion on the issues where the line of ethics would be drawn for Filipino consumers. For the advertising strategies conducted, theories practiced, rules implemented and issues seen on unethical advertising in the Philippines discussed in this paper, the references used were written by foreign authors with a very credible background. They wrote regarding on advertising theories, examples, issues and ideals based on the western countries. Regrettable, most of the authors have not conducted researches on the advertising scenario in the Philippines. Although, some theories are applicable everywhere, the culture and economic position of the Philippines is really different from the western. This research paper selected references consisting of theories applicable ubiquitously so that it could be used to study unethical advertising in the Philippines. Furthermore, the time allotted for this research paper was very limited for a more extensive research. With a two month time allotment, not all useful resources were gathered. Resources were limited to the books available at the university library. Likewise, the time allotted for the survey was approximately two days. Consequently, not much respondents were sought in a very short period, sacrificing the accuracy of the results. The recommendation to improve the credibility of the research paper due to lack of written resources is interviewing credible persons. A well-renowned Filipino anthropologist may give answers on the culture of ethics in the Philippines. Another recommended interviewee are marketing or advertising managers, because they have put into practice the theories and understood which one is applicable in the Philippines. Although, there is lacking written resources about unethical advertising, written resources should not be entirely forgone. Resources such as Advertising Ethics by Spence, E., Heekeren, B. V. and International advertising: Realities and myths by Jones, J. P. , are needed for conducting this study. These resources would greatly help in building the foundation for this research. With the interview and written resources, the survey should also be a part of the research. This research method would gather information from the individual directly involve in the research at hand. It would be best if more time is allotted here, to disperse the survey form different parts of the Philippines or at least the Metro Manila and to increase the number of respondents for lower statistical percentage error of the survey. Over all, the existence of unethical advertising is evident everywhere even here in the Philippines. It is evidently seen in the unrealistic promises made by business firm to promote sales. Even harmful products are being advertised without shame just to profit. The advertisers are also becoming masters in playing with the minds of their potential consumers. This psychological impact on consumers particularly on children is shamelessly used even by big companies like McDonalds. Consumers at the very least should be aware of these unethical strategies.

Pricing in a volatile market :: Economics

Pricing in a volatile market Questions : 1)What are the main causes of price volatility in a market? To what extent and how have this general causes applied in the pulp and paper market? First of all the fragmentation of the market causes prices to be volatile. Indeed a unique policy can not be set up and a sort of jungle's law is created. Each producer adapts its own prices as regard its operating costs, investments, volume of production. More over the working rules are different from one country to another and standards of living are world's apart so it can easily explain the gap between two prices. As no single producer has a large production compare to the others, it can not impose its prices to the market and that is why it is obliged to cope with. The volatility of the market is also created by the gap between a so to speak prosperity period during which the producers invest and the second period when capacity created is too much compare to the needs. The offer is bigger than the demand so prices fall. These general causes applied in the pulp and paper market because it corresponds to all that characteristics. Indeed it is a very fragmented industry. For example no single producer has more than 6 per cent share of the overall market and the 10 largest producers represent less than the half of the overall production. As we already said for a market generally speaking, in the pulp and paper market companies during a prosperity time invested in more capacity to take advantage of high prices but as two years are necessary to get a plant up and running, a down period appeared and demand has passed the peak and prices are lower. To cover their invest producer dump all their extra new capacity and it causes the prices to decline steeper. It is a vicious circle. An other element explains the price volatility in the pulp and paper market, it is the entry of lower-cost producers ( South American, Asian) compare to traditionally producers ( Scandinavian, European and North American). More over the Asian economic crisis played a role in price volatility. 2) What effect do you think consolidation in the industry will have on: - (A) the biggest producers The consolidation through takeovers and alliances for the biggest producers allows them to develop bigger global market share and by this way they may have a greater influence over market prices. They can be able to have a real power to decide prices. The joint ventures can also allow the producer to share their necessary investments or

Satire in Pride and Prejudice Essay -- essays research papers

Pride and Prejudice Jane Austen satirizes the entire premise of social statuses and how they affect the people around them in her book Pride and Prejudice. To make her characters look ridiculous she evinces the folly of them by using satirical tools: irony of situation, verbal irony, and dramatic irony. Jane Austen utilizes these distinct satirical tools throughout Pride and Prejudice tools to help point out the ridiculousness of the characters and to point out how the different social statuses affect how the characters act around the each other. Irony of situation is one of the most prevalent tools of satire used in Pride and Prejudice. Mrs. Bennet is full of ridiculous statements that contradict what she should actually be saying or doing. One example is after Elizabeth had declined the marriage proposal of Mr. Collins, her mother went on to say, ?I told you in the library, I should never speak to you again, and you will find me as good as my word. I have no pleasure in talking to undutiful children? (99). The irony in the situation comes from the fact that Mrs. Bennet makes such an effort to tell her daughter she doesn?t want to talk to her daughter, yet she goes on and on talking about how she is the target of so many complaints from her daughters. Verbal irony is also widely used throughout the book. After Charlotte marries Mr. Collins she is introduced to Miss Catherine de Burgh, who is regarded in the highest form by Mr. Collins, but unfortunately Charlotte merely tolerates her and her husbands? seemingly obsessive interest in her wealth and dignity. This tolerance is evidenced when Catherine has just heard her husband speak extravagantly about his benefactress she says to him, ?Lady Catherine is a very respec... ...rs. Bennet?s ridiculousness comes from the scene where Jane has become ill and is at the Bingley residence, learning of this Mrs. Bennet says, ?As long as she stays there, it is all very well? (26). This shows that Mrs. Bennet is completely serious when she says that it isn?t a big deal if her daughter is sick as long as she is in the company of a rich man who could possibly marry her. The characters take a completely serious tone towards things that the reader knows to be irrational and ridiculous. Jane Austen uses various satirical tools?irony of situation, verbal irony, dramatic irony?to point out the many issues that her characters have. Pride and Prejudice uses these tools to show how ridiculous the characters really do become in their pursuit of either a higher social status or to show the absurdity in the way the characters interact with each other.

Gender Communication Differences in Traditional Marriage Essay

Men and women communicate differently. Two people of opposite gender joined in marriage have two very different styles of communication to the extent that this problem is sometimes insurmountable. Lack of clear communication between partners in a traditional marriage is often cited as the cause for divorce. What often occurs â€Å"is not a failure to communicate, but a failure to understand communication† (Akin, 2003, 1). Long before technology took over society and created more avenues for communicating with each, men were used to showing support by â€Å"doing things† for the family and women showed their affection through talking (Torrpa, 2002, 1). Women expect their marital relationship to be based on mutual dependence and cooperation while men expect it to be based on independence and competition (Torppa, 2002, 1). Clearly, these two different sets of expectations will have an effect on how the two partners communicate and ultimately, on the strength of the union. According to Ohashi (1993) marriage is a system established on the assumption of a division of labor based on gender-role stereotypes (from Katsurada, Sugihara, 2002, 2). Women traditionally tend to want to â€Å"make everyone happy† while men make decisions based largely on their own personal needs (Torrpa, 2002, 1) – one aspect of marriage that is unchanged for the most part yet responsible for many breaks in communication between the partners. Differences in characteristic gender roles also affect communication between husband and wife. Typically, women are characterized as being the more talkative of the sexes as well as being comfort providers and more secure in showing their emotions. Women are also better at â€Å"reading between the lines† regarding interpersonal issues (Torrpa, 2002, 1). Men, on the other hand, are known for their distinct lack of communication and inability to provide emotional support. Their ability to â€Å"read between the lines† regarding status is more pronounced than in women. With traditional roles in marriage declining and technology taking over, communication is at once both more effective and less available (Morris, 2001, 1) – we have more ways of communicating (e. g. text messaging, Email, etc. ) but we have less time to do so with multiple careers. Both male and female partners tend to see the other as being more controlling of the relationship (Torppa, 2002, 1) and without the ability to communicate effectively, this assumption can be quite damaging to the marriage. This research will explore the varying roles of a man and woman in a traditional marriage relationship, how these roles influence their ability to effectively communicate, and the level of satisfaction each partner feels based on their idea of whether or not they are communicating effectively with each other regarding important issues. According to Torrpa (2002, 1): â€Å"understanding differences is the key to working them out†. B. Hypothesis It is expected that marriage partners with traditional roles (i. e.the husband as breadwinner, the wife in charge f the household) will experience a greater chasm between what is being said and what is meant in that these partners will have communication styles more typical of their gender. It is hypothesized that men will have a very different style of communication than the women in each partnership. C. Participant Selection A minimum of 15 married alumni couples will be identified via public records office and sent a mailed invitation. Commitment may also be obtained via telephone. Respondents to the survey will be offered a gift card from a local merchant. D. Materials 1) Written questionnaire regarding the couple’s marriage 2) Assessment of task completion using a scale model E. Procedure In this study, the married couples will be surveyed regarding their role in the marriage. Each couple will be surveyed individually. A task will be randomly and privately assigned to one of the partners with specific instructions to verbally communicate the specifics of the task to the other partner. Communication style and effectiveness will be measured by the ability of the spouse to complete the task and a post-task survey completed by the spouse that will rank the value of the instructions given on a scale of one to 10. The spousal differences between the style of communication (i. e. non-verbal direction, logic) will be made apparent by the answers to the post-task survey. Analyzing the data with frequency tables is expected to show that the males in the group communicate using logic, while the females will rely more on non-verbal signals they expect their partner to recognize. Potential Risks to Participants There are no potential risks associated with participation in this research study. However, should participants feel the need for counseling services following the survey, they will be directed to the campus counseling center. G. Expected Benefits for Participants and Society Participants in the survey should garner a much better idea of how to communicate more effectively with each other. The hope is that through awareness of communication deficits, the married couples will be able to put this new knowledge to use when needing to communicate about larger and more important issues.

In Dreams Begin Responsibilities

Svetlana Sidorova Professor Grossman Eng 201-534 October 19, 2012 In â€Å"In Dreams Begin Responsibilities† Delmore Schwartz works with themes illusion, status and changes. He does this through mother, father and light. Schwartz is saying that most of the people are infantile and weak because they cannot accept the reality of life. Through the mother, we see that dreaming may lead to a painful disappointment. The mother has an unrealistic image of her and her future husband as an idyllic, respectable and happy couple, which is not true in reality. â€Å"†¦ avoiding the riotous amusements being beneath the dignity of so dignified couple†.She is trying to make an image of herself as an intelligent, domestic and interesting woman, which shows that she is not open and free with her fiance. â€Å"†¦according to her principles of economy and housewifeliness†. The mother also has fantasies about the proposal moment, taken from the love novels she reads, which were destroyed by actual proposal in the middle of a conversation on Coney Island. â€Å"†¦ she†¦begins to cry†. Perceiving the world only through prism of our expectations and wishes may lead to a fatal mistakes and wrong decisions which will afterwards turn the life into a disaster.Through the father is shown a high position in a society will not necessary bring a happiness. The father does not love his future wife but he wants to merry her only because she is from a good and respectable family. â€Å"†¦My father thinks of my mother†¦ and of the pride which will be his when he introduces her to his family†. The only thing he cares about is how to make money and what they will bring to him. â€Å"My father tells my mother how much money he has made†¦Ã¢â‚¬  his ambitious to become rich and dignified are so high that he is able to do everything to reach it, even it goes separately from his feelings and senses. His clothes are newly pressed, a nd his tie is too high in his high collar†. The high range social position will not bring a respect and aspirations without heart will cause eventually a disappointment in them.The light symbol represent that, even in darkness, it is always a chance to reorganize the present and comprehend the truth. In a photographer’s booth, we see the symbol of light where parents are able to look on themselves from the side and they have a possibility to understand that they are intolerable to each other. The place is shadowed in the mauve light which is apparently necessary†. Unfortunately, they know it from the beginning but they don not want to accept it because it will disturb already chosen path. â€Å"†¦and finally, shocked by their indifference†. The only son, who is going to start an adult life, able to summarize the parents mistakes and to build his future in the light of love, hope and faith. â€Å"†¦into the cold light, I woke up†. No matter what and when we are always know where is the light but sometimes it is easier to wander in a gloom then to find strength to look at the sun.Schwartz beliefs, that most of the people live with false creeds, imaginary definitions of life and pretensions to others. In â€Å"In Dreams Begin Responsibilities†, the mother and father know that they are a bad match to each other, but they close their eyes on these trays if light because they do not have a potency to change what is already established. The author is saying that we always have to follow our sense of rightness, even if it hearts our eyes, otherwise we will waste the life and we will never reach the whole beauty and glory of our unique personality.

Civilization vs. Savagery Essay

Counterpoint is a common literary device used by many authors in a variety of forms of literature. It gives the work contrast and interest as well as a diverse insight into two completely different ideas or opposites. The main counterpoint presented in William Golding’s Lord of the Flies would be the idea of civilization vs. savagery. This motif is presented throughout the novel. The idea that humans are constantly battling their feral instincts and civilized ideals is a theme that is deeply and extensively explored. Golding acquaints civilization with good, and savagery with evil. He uses symbolic characters and objects in order to convey his themes and ideas. He represents the opposing forces of civilization and savagery with the two main characters: Ralph, the protagonist, who represents order and leadership; and Jack, the antagonist, who represents savagery and the desire for power. Among these characters there are many others who react to the conflict in different ways. T he conflict between these opposites is the driving force of the novel. When it comes down to the idea of civilization, Golding implies that civilization is something forced upon humans by society, and not something one is instinctively drawn to. Civilization is merely just a mask of ones instincts. Ralph is the perfect example of the desire for civilization among the boys of the island. He expresses this quality when he states, â€Å"We’ve got to have rules and obey them. After all, we’re not savages. We’re English, and the English are best at everything† (Golding 2.192). The boys still desire their previous, ordered life they left back in England. Ralph is the symbol of supressing one’s natural savage instincts, he feels the thrill and exhilaration of barbarity but manages to subdue these spirits. Piggy is also an example of the human need for civilization. Not once in the novel does he display savage feelings or undertones. This shows just how badly the human race strives for civilization, but it is not something org anic. The counterpoint to the idea of civilization in Lord of the Flies would be the theme of savagery. Golding seems to suggest throughout the novel that a humans savage instincts are far more powerful then the desire for civilization. The perfect character to acquaint to the theme of savagery would be Jack. Jack thrives off of dominance and power. He exemplifies these traits during the murder of Simon: The sticks fell and the mouth of the new circle crunched and screamed. The beast was on its knees in the center, its arms folded over its face. It was crying out against the abominable noise something about a body on the hill. The beast struggled forward, broke the ring and fell over the steep edge of the rock to the sand by the water. At once the crowd surged after it, poured down the rock, leapt on to the beast, screamed, struck, bit, tore. There were no words, and no movements but the tearing of teeth and claws. (Golding 9.89-99) The boys revert to their instinctive ferocious roots, having no mercy on their fellow human. They cruelly murder Simon as if he were a wild animal. Roger is also a good example of savagery in the novel. As the idea of civilization on the island begins to become a distant memory, Roger lets himself become victim of his most basic human instincts. This is first apparent to the reader when Roger throws rocks at the littluns, and after his murder of the pig which was much more brutal then necessary. Roger is also the leading culprit in the loss of Piggy. He was the one who pushed the boulder down the hill inevitably causing Piggy’s death. While Jack feeds off the idea of power, Roger revolves around causing pain. He symbolizes the sadistic instincts of mankind, and having to suppress the desire to hurt others in order to function in society. William Golding uses counterpoint to his advantage in the writing of his novel Lord of the Flies. He clearly expresses the conflict between the complex human need for civilization and mankind’s savage instincts. He expresses the struggle extensively using the characters in the novel to portray both sides. Savages vs. those who struggle to keep civility. The novel deeply explores the concept of human instincts overpowering one’s facade of civilization put on for the rest of society. How, when left up to their own devices, humans are capable of doing the unthinkable. Works Cited Golding, William. Lord of the Flies. London: Faber and Faber, 1954.